Aroma/Flavor Middel Fragrance Synthetic and Natural No known benefits Aroma/Flavor description Seeing “aroma/flavour” on an ingredient list can be either good or bad. For example, if the aroma or flavour comes from mint or citrus, it can be sensitising. But if the source is something more innocuous, like vanilla, then it shouldn’t pose a risk. According to the Personal Care Product Council’s Ingredient Database, “Aroma is a term for ingredient labeling used to identify that a product contains a material or combination of materials normally added to a cosmetic to produce or to mask a particular flavour.” The point to be aware of is what kind of flavour your lips (or skin) are being exposed to - and whether or not the exposure poses a risk of sensitivity. Last, be aware that highly flavored lip products can encourage lip-licking - after all, such products do tend to taste good—but they shouldn’t be eaten, and licking your lips too often can cause or worsen dry lips. Related ingredients: Parfum/Fragrance