NEWAll skin types
A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.
NEWAll Skin Types
A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.
NEWNormal skin, Dry skin
Strengthens and nourishes dehydrated eyes to visibly reduce the appearance of fine lines and crepey skin over time.
Dedication to research
Our goal is to make available what recent research says helps your skin. It’s actually how our brand came to be. Paula dedicated most of her time to sharing her extensive, objective and research-based skincare knowledge with others. But our work is never finished - it’s an ongoing process.
There’s a constant flow of product development, based on the most recent scientific research and published studies. Efficiency of ingredients and formulas is paramount. That is why you won't find irritating ingredients or fragrances in our products, why we never sell products in jars and why all our day creams have a minimum SPF of 30. All backed by research, of course.Beauty begins with truth
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.We're here to help
For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.