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+ Free travel-size exfoliant for orders 350 kr. + Free travel-size SPF moisturiser for orders 550 kr.
SHOP 2% BHA
Target signs of ageing without irritation
Promote clear skin
Improve texture & hyperpigmentation
A high potency retinoid treatment that smooths lines & wrinkles, fast and without irritation.
Promotes a healthier, younger-looking appearance
Fights against environmental stressors
Fluid formula leaves a satin-matte finish
An ultra-lightweight formula containing a vital selection of antioxidants and broad-spectrum sun protection to fight & prevent signs of ageing.
High-strength, controlled-release 1% retinol concentration
Diminishes the appearance of wrinkles & fine lines
Light, hydrating lotion absorbs quickly & evenly
An advanced 1% retinol formula with skin-supportive peptides & vitamin C that smooths wrinkles and firms the skin, visibly reducing signs of ageing.
Fights breakouts & blackheads
Clears & minimises enlarged pores
Sheds built-up layers of skin for smooth, even tone
Our iconic global bestseller, this clinically proven daily exfoliating toner with salicylic acid quickly unclogs pores & controls oil for clear, glowing skin.
Fades brown spots
Soothes skin and reduces redness
Fights breakouts
This unique formula uses potent azelaic acid & other powerhouse ingredients to clarify uneven tone, target stubborn spots and soothe skin – resulting in smoother, more radiant, younger-looking skin.
Leaves skin feeling clean and refreshed
Soft on skin, hard on breakouts
Removes excess oil
Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.
Mattifies shiny skin
Protects from sun damage
Suitable for breakout-prone skin
Water-light fluid minimises the appearance of pores and protects skin from the sun.
Hydrates without clogging pores
Sheer lotion texture, absorbs quickly
This oil-free moisturiser hydrates acne-prone skin without clogging pores or making breakouts worse.
Leaves skin softer and smoother
Removes built-up dead skin cells
Reduces red bumps
Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.
Fights signs of ageing
Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.
Improves skin tone and texture
Softens fine lines and wrinkles
A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.
Reduces discolouration from breakouts
Calms red skin
Targets breakouts, dark spots and calms skin in one go.
Unclogs and visibly refines pores
Gentle on skin
A non-abrasive, leave-on exfoliant that gently smooths away dull build-up and unclogs pores while preserving skin’s delicate barrier.
Reduces signs of ageing
Suitable for sensitive skin
Ultra-light exfoliant improves visible signs of ageing and refines pores for radiant skin.
Restores moisture balance
Doesn't leave skin feeling tight
This hyaluronic acid booster instantly smooths skin and visibly plumps fine lines and wrinkles.
Fast-absorbing liquid formula
Fights blackheads
Liquid exfoliant quickly penetrates deep inside pores, effectively clearing breakouts.
Light gel, does not feel sticky
Leave-on gel exfoliant gently targets blackheads and enlarged pores.
Liquid exfoliant gently exfoliates the skin’s surface and inside pores for clearer skin.
Repairs sun damage
Helps skin act younger
Concentrated 1% retinol effectively improves the appearance of wrinkles and skin tone.
Moisturising lotion
Anti-inflammatory
Lightweight lotion softens and hydrates skin while diminishing blackheads and blemishes.
Balances skin
Visibly reduces enlarged pores
Absorbs oil, reduces blackheads and enlarged pores, and balances oily skin.
Paula Begoun, founder of Paula's Choice, struggled with acne for years. In her search for a solution she discovered she had been applying harmful ingredients like acetone (nail polish remover) to her face. To discover what did work, she immersed herself in everything that had to do with skincare. Ten years of investigative journalism eventually led to Paula's Choice. The purpose? Paula wants to ensure that no one ever has to go through what she went through.
Get acne-prone skin under control in 3 simple steps: 1. Cleanse. Use a gentle cleanser to remove dirt and excess sebum. 2. Exfoliate. An exfoliant with BHA (salicylic acid) removes dead skin cells and unclogs blocked pores to prevent breakouts. In addition, salicylic acid is anti-inflammatory and helps to reduce redness. 3. Hydrate. Protect your skin with a lightweight moisturiser. During the day, use a moisturiser with SPF 30 minimum, to protect your skin from sun-damage which prevents acne from healing faster.
Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.
Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.
For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.